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Insight Drives
Making a meaningful connection with women hinges on speaking to her authentically. And, listening to what she has to say is even more important. By listening, we understand her “why”, which is the foundation of connection.
WHY CONNECTION MATTERS:
• Women love brands they connect with
• Women are loyal to the brands they love
• Women influence or make 85% of all
consumer goods purchases
• Do you see where we’re going here?
This isn’t about throwing a little ‘pink’ at the situation. We know that women respond differently to advertising messages, sales tactics and research settings – we take all these factors into consideration when we create effective brand strategies.
PINK is definitely
NOT the new black.
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