Insight Drives

Making a meaningful connection with women hinges on speaking to her authentically. And, listening to what she has to say is even more important. By listening, we understand her “why”, which is the foundation of connection. 



Women love brands they connect with
Women are loyal to the brands they love
Women influence or make 85% of all
   consumer goods purchases

Do you see where we’re going here?

This isn’t about throwing a little ‘pink’ at the situation. We know that women respond differently to advertising messages, sales tactics and research settings – we take all these factors into consideration when we create effective brand strategies. 
PINK is definitely   
     NOT the new black.