Aim For The Heart When Marketing With Women
While we are nearing the end of the month, discounted heart-shaped chocolates and tiny heart-shaped signs that say, “Be Mine”, can still be seen at cash-outs across the country. February has a lot to do with the heart and most notably, some would say unfortunately, it is known for Valentine’s Day. Valentine’s Day expenditures on candy, flowers and gifts amount to a whopping $2 billion dollars. (Does wine still count as a gift or is that just a given?) But what more can we do from a business perspective to demonstrate we love, cherish and appreciate our female customers?
Talk to her. Don’t’ get us wrong, everyone loves a gift, a free shipping code or a BOGO offer. But nothing says we love her more than asking her opinion. Our SheThinks research session participants are so thrilled their opinions are valued that they, nine times out of ten, become brand ambassadors. Getting her involved and lifting her up, that’s what we can do from a business perspective to show her we “heart” her.
Giving back aims for her heart too! In fact, 81% of millennials say they want to support brands that are good corporate citizens. And women will choose a socially conscious brand over one that isn’t. When you help to make the world a better place, you align yourself with women’s innate nature, which shows her your brand has heart, and in doing so captures her heart and brand loyalty too.
But most importantly, this month we’d like to talk about her heart health. One person dies every 37 seconds in the North America from cardiovascular disease. About 647,000 North Americans die from heart disease each year—that's 1 in every 4 deaths. And Heart disease is the #1 leading cause of death for women. But because the matters of the heart are complicated, we need to work together to change the stats.
In the United States, NIH has been promoting a campaign called “The Heart Truth®,” with the goal of raising awareness about heart disease in women – the risks, the causes and the ways women can keep their hearts healthy.
Incite’s goal is to change the narrative surrounding heart disease and inform women about the risks and symptoms, because #ourheartsarehealthiertogether. To learn how to listen to your heart, visit https://www.nhlbi.nih.gov/health-topics/education-and-awareness/heart-truth/listen-to-your-heart.
We’re aiming for the heart in 2020 – there’s plenty of reason you should too!