Her Economy And The Pervasiveness of Wellness

The Wellness Economy. Her economy. Think beyond her yoga inclinations or her focus on healthy eating. The wellness economy is much bigger and broader than the usual suspects. Valued at a staggering $4.2 Trillion, the wellness economy stretches across a plethora of markets. And regardless of the market, She is at the center of it all. She is the primary caregiver in any given situation; whether purchasing for her, her children, her spouse or loved ones, which means Her influence is also far reaching. If you want a portion of the $4.2 Trillion, your goal should be to understand the impact that wellness makes on all of her decisions and ensure She understands, trusts and advocates for your brand.

There are eight markets that comprise the Wellness Economy, and they’re big!

- Personal care, beauty and anti-aging

- Spa

- Wellness Tourism

- Fitness & Mind-Body

- Workplace Wellness

- Preventive & Personalized medicine & public health

- Healthy eating, nutrition & weight loss

- Wellness Real Estate

Most of the markets are self-explanatory, but Wellness Tourism and Wellness Real Estate are newer terms you may not be familiar with, so here’s the scoop:

Wellness Tourism is travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities. A considerably deeper experience than a drunken stupor in Cancun.

Wellness Real Estate was introduced to the market in the commercial marketplace as workers looked for healthier workspaces. It’s now poised to make a major impact in the residential marketplace because according to experts and developers, one way to achieve optimum wellness is by choosing a home that is designed for it. Home is a haven has never been more apropos.

Wellness can be broadly defined as the pursuit of activities that promote physical and mental well-being. Moreover, based on the list of markets that comprise the Wellness Economy, She isn’t only looking for spa treatments and makeup. She is driving far more than those markets.

As we head into 2020, we look forward to helping brands, start-ups and CEOs understand the important role wellness plays in the decisions she makes for herself, her family and her friends, as well as the impact She can make on their bottom line.