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Let INCITE explain how she 's changing it

She Runs The World

The stats tell us

Tells us a bit about you to download more great facts.

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EARNING POWER
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MARRIAGE

• Women are waiting to get married – into their 30s

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• But, that doesn’t stop them from investing and buying homes

• The average American woman is expected to earn more than the average American male by 2028

• 40% of U.S. households with
kids <18 have moms as sole or
primary source of income
 

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SPENDING POWER
MOM POWER
WOMEN ONLINE

• Moms represent a $2.4 trillion market

• 55% of active (daily) social media moms said they buy based on a personal review blog reco 

• As early as 2000, women were found to have surpassed men in Internet usage

• 33% research products and services online before buying offline

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• Women account for 85% of all consumer purchases, including everything from autos to health care

• Women make 75% of all travel and entertainment decisions

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