Launch or ReLaunch
Your BrandLife Journey is never ending. It has to be if you want to stay current and relevant –
Launch, Re-Evaluate, Reinvent, Relaunch, Repeat, Repeat, Repeat.
Strike gold in unexpected places
The Dig is the discovery stage of the journey, where the excavation begins. Competitive and market analysis, brand evaluation, stakeholder interviews, brand architecture shaping, dig, dig, dig, GOLD!
Non-Research Research – Nothing but Truth Bombs Here
90% of women feel marginalized by advertising because you aren’t listening, and she can’t hear you. SheThinks' research settings allow us to listen, while encouraging her to drop her truth bombs. Frank discussion coupled with authentic responses creates the foundation of a brilliant brand.
Heartbeat of a Brand
Branditude workshops unveil WHO your brand is. They bring your brand to life – she becomes a living, breathing entity (she’s alive, but no Frankenstein). You have to believe first, because creating a strong connection with your female audience hinges on you and your team. If you don’t believe in her, your audience won’t either. No belief equals no relevance. No passion. No purchase.
Cherish Her To Win Her Love
Cherishing involves paying attention to the details because she notices the details and they matter to her. The details help create a strong relationship with your female customers. We test 9 key markers, from authenticity to imagery and messaging. When you cherish her you win her love, which wins her loyalty – it's time to Cherish Test!
Launch or ReLaunch
Build Brands Women Love
Built on a rock-solid foundation that includes non-research research, a flexible brand architecture and a personality that inspires women to purchase and influence, we deliver brand campaigns, strategic planning and more to effectively launch or relaunch your brand.