SheThinks

TheDig

Branditude

CherishTesting

Launch or ReLaunch

ThisBIG:

Your BrandLife Journey is never ending. It has to be if you want to stay current and relevant –

Launch, Re-Evaluate, Reinvent, Relaunch, Repeat, Repeat, Repeat.

TheDig

Strike gold in unexpected places

The Dig is the discovery stage of the journey, where the excavation begins. Competitive and market analysis, brand evaluation, stakeholder interviews, brand architecture shaping, dig, dig, dig, GOLD!

SheThinks

Non-Research Research – Nothing but Truth Bombs Here

90% of women feel marginalized by advertising because you aren’t listening, and she can’t hear you. SheThinks' research settings allow us to listen, while encouraging her to drop her truth bombs. Frank discussion coupled with authentic responses creates the foundation of a brilliant brand.

Branditude

Heartbeat of a Brand

Branditude workshops unveil WHO your brand is. They bring your brand to life – she becomes a living, breathing entity (she’s alive, but no Frankenstein). You have to believe first, because creating a strong connection with your female audience hinges on you and your team. If you don’t believe in her, your audience won’t either. No belief equals no relevance. No passion. No purchase.

CherishTesting

Cherish Her To Win Her Love

Cherishing involves paying attention to the details because she notices the details and they matter to her. The details help create a strong relationship with your female customers. We test 9 key markers, from authenticity to imagery and messaging. When you cherish her you win her love, which wins her loyalty – it's time to Cherish Test!

Launch or ReLaunch

Build Brands Women Love

Built on a rock-solid foundation that includes non-research research, a flexible brand architecture and a personality that inspires women to purchase and influence, we deliver brand campaigns, strategic planning and more to effectively launch or relaunch your brand.

WOMEN SMART • HEALTH BRAND SAVVY

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